Fundraising
The results of Activity 1 may help choose either one of the following stories to tell potential investors:
1. The company could commercialize its product under existing reimbursement mechanisms. Thus, it would need to convince physicians and/or hospitals (but not payers) in the clinical and economic benefits of its product compared to the currently utilized alternatives. This is a relatively short and inexpensive process; or
2. The company will need to develop new reimbursement mechanisms. Thus, it would need to convince payers (rather than physicians and/or hospitals) in the clinical and economic benefits of its product compared to the currently utilized alternatives. This is a much longer and more expensive process.
» These are very different stories, requiring different investments.