A Shortcut to Medical Device Reimbursement in France

This is a second article in this series.  The first article, “A Shortcut to Medical Device Reimbursement in Germany”, can be downloaded at: http://www.mediclever.com/resources/5.pdf

You plan on getting your product approved in Europe and complete
the CE mark process relatively quickly.
You know France presents the 2nd largest market for medical
devices in Europe and you already have a few French physicians interested in using your product.  But, how can you get the French payers, aka health insurance funds (caisses d’assurance maladie)
to pay for it – fast?

Here is one possible, intermediate mechanism, designed to serve
as a gateway for introducing innovative medical devices into the French inpatient reimbursement system.

 
1. The Problem

Reimbursement for a hospital inpatient stay in the US is determined
according to a Medicare Severity Diagnosis Related Group (MS-DRG).  Similarly, reimbursement for a hospital inpatient
stay in France is determined according to a Homogeneous Group of Stay (Groupe Homogène de Séjour, GHS).

In both cases, if a new device does not fit into an existing DRG/GHS the hospital may not be properly reimbursed for its added cost and thus may not want to use it.
On the other hand, forming a new GHS code to reflect the added
costs associated with your new device requires data collection of procedure utilization.  But since your device doesn’t currently fit into one of the French GHS codes, hospitals are reluctant to use it, and therefore it will never reach sufficient utilization to justify the creation of a new GHS code.

 
Sounds like a Catch-22, right?

 
To encourage entry of new and innovative technologies into the French healthcare system, innovative devices may be added to the “add-on list” (“liste en sus”), which provides hospitals with the required financial incentive to use a new device, before it is properly reimbursed under the GHS system.  However, it seems as if most US medical device companies are unaware of this mechanism that could shorten their time-to-market and even increase their chances of influencing the payment rate of a relevant GHS code in the future.

 
In the next part I will provide a short description of the French
GHS system, and then discuss the liste en sus mechanism in detail.

 
2. French GHS System
The French DRG system, or GHS system, groups several parameters
to classify each patient’s stay in a Homogeneous Group of Patients (Groupe
Homogène de Maladies, GHM
).

Thereafter, each GHM is associated with its financial counterpart, the
GHS.
The GHS system is a ‘leaning system’, relying on quantitative
data supplied to the Technical Agency of Information on Hospitalization (Agence
technique de l’information sur l’hospitalisation, ATIH
) by ~45 reporting

hospitals throughout the year.  The data
gathered during 2011 is applied in the 2013 GHS catalog.

3. Liste en Sus
To get listed on the liste en sus, the product needs to get
listed on France’s list of reimbursable products (Liste des Produits et
Prestations Remboursables, LPPR
), under the product’s trade name (rather

than under a general description).
The validity of the request for inclusion on the LPPR is
evaluated by the national Committee for the Evaluation of Medical Devices and Health
Technologies (Commission Nationale d’évaluation des Dispositifs Médicaux et
des Technologies de Santé, CNEDiMTS
), which bases its decision in

particular on the dossier requesting reimbursement that is typically submitted
by the manufacturer.
The device’s reimbursement tariff, in addition to the hospital GHS
tariff, is then negotiated between the healthcare products pricing committee (Comité
Economique des Produits de Santé, CEPS
) and the manufacturer.

Inclusion using the brand name is intended to be temporary.  In fact, as soon as a competitor appears for
the innovative product, inclu­sion using the generic description form could be
justified.

4. Application for Inclusion on the Liste en Sus
In the case of an initial request for inclusion, the guidance of
CNEDiMTS is based in particular on assessment of the product’s Expected Service
(Service Attendu, SA) and, if sufficient, on assessment of the Improvement
of Expected Service (Amélioration du Service Attendu, ASA).

 
4.1 Assessment of the expected service (SA)
Assessment of the SA is by indication and is essentially based
on an assessment:

 

  • of the risk/benefit ratio;
  • of the role of the device within therapeutic strategy;
  • of its benefit to public health

4.2 Assessment of improvement of expected service (ASA)
If the expected service is sufficient to justify listing for
reimbursement, the guidance of CNEDiMTS will also be based on the ASA in
relation to a comparable product, considered to be the current gold standard,
whether or not this gold standard is reimbursed.  This assessment classifies the added clinical
value as major (I), substantial (II), moderate (III), minor (IV) or absent (V)
for each indication for which the committee considers that there is evidence to
justify listing.

 

4.3 Setting the Tariff
Determination of the tariffs mainly takes into account SA, and
ASA, when appropriate additional studies requested, tariffs and prices of
comparable procedures or products, as well as services included on the list,
the volume of anticipated sales and predicted and real conditions of use.
According to the law, the whole process should not take more
than 6 months.  However, some companies reported
much longer time periods.

4.4 Maintaining the Listing
To remain on the list with the assigned level of reimbursement,
the manufacturer should resubmit its applications every three years in order to
demonstrate real-life data generated by post marketing studies, supporting
claims that were used at the basis of the initial application.
If the post marketing study is either not performed, or
incomplete, or there is insufficient evidence to show that the product performs
as well in actual life, the so-called “service rendu” rating may drop, and with
it the reimbursement level.

 
5. Statistics
Out of the 148 reviews provided by CNEDiMTS during 2009, 76
(51.3%) were provided for products submitted for the first time, 12 (8.1%)
concerned requests for modifications, 51 (34.5%) concerned renewals and 9
(6.1%) were classified as other requests[1].
Out of the 88 reviews that concerned first submittals and modification
requests, 62 were granted a ‘sufficient’ SA grade, while 26 were granted a ‘non-sufficient’
SA.   For the assessment of improvement
of expected service (ASA), only 2 products received ASA level I (major) and 4
received ASA level II (substantial).

 

6. Benefits and Disadvantages
6.1 Benefits:
* Inclusion on the liste en sus could lead to immediate
increase in procedure and sales volume.
* As opposed to the equivalent NUB process in Germany, the
manufacturer and not each individual hospital, negotiates the added
reimbursement, which is then applicable for all hospitals, for up to 3 years.
6.2 Disadvantages:

* The process requires review of at least two separate agencies
(CNEDiMTS and CEPS), which lengthens the process and requires substantial
resources from the manufacturer’s side.
* On an annual average, only 3 to 4 new products receive an ASA
level of I or II that justifies separate reimbursement.

 

7. Summary
The French healthcare system is trying to cope with the built-in delays of integrating innovative diagnostic and therapeutic treatments into the system.  Similar to the French liste en sus, comparable reimbursement mechanisms exist in Germany, the UK and in some regions of Italy.  Utilizing these mechanisms can help US companies obtain reimbursement in Europe faster and bring their products to market sooner.

 
To verify the existence of relevant GHS codes, to develop the appropriate dossier for inclusion in the liste en sus or for the inclusion of your product under any reimbursement mechanisms in the US and Europe, please contact:
Amir Inbar, CEO, Mediclever Ltd.
www.mediclever.com
amir@mediclever.com


[1] HAS Annual Report 2009
(http://www.has-sante.fr/portail/upload/docs/application/pdf/2011-02/has_rapport_activite_2009_2011-02-25_11-31-57_229.pdf)

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Health Technology Assessment goes online

Pharma IQ is pioneering new HTA discussion platform with launch of the first ever HTA Online event – Global HTA and CER Forum, which will take an innovative form of 12 online session over the course of August.

Health Technology Assessment has recently observed an unprecedented global  expansion. Clinical and cost effectiveness are assessed for pharmaceuticals in Australia, Canada and the UK, while clinical benefit is the main focus in France and Germany for new drugs. CER is rapidly gaining momentum in the US to inform federal funding decisions, while commercial US payers use clinical and economic evidence in formulary listings.

Over 12 speakers from 10 countries, including 5 HTA agencies, will deliver 13 presentations:

• National Institute for Health and Clinical Excellence  (NICE)

• Patented Medicine Prices Review Board (PMPRB)

• Spanish Agency for Health Technology  Assessment (AETS)

• Roche Products

• GlaxoSmithKline

• HIQA

• Office of Health Economics

• F. Hoffmann-La Roche

• Amgen

Key topics to discussed by expert panel include:

  • Speeding the reimbursement processes with first-hand input from prominent HTA bodies: NICE, OHE and HIQA
  • Exploring the efforts of standardisation of HTA in Europe
  • Implementing a best practice approach to value-based pricing
  • Analysing the finer points of performance-based reimbursement and its impact
  • Aligning HTA strategies with insight from leading pharma and biotech companies:  GSK, Roche and Amgen
  • Designing product development programmes to maximise reimbursement success

The online form of the event is meant to help to reach the global audience and enable experts from Europe to have a live discussion with their colleagues in US, Canada and Australia without the need to leave their desk.

In response to the fact that we operate in a time of reduced budgets and time, this conference takes place 100% online, therefore no travelling expenses or timing conflicts would occur’ says Andrea Charles, Global HTA and CER Forum Director. ‘What’s more, if someone misses a session, it can always be accesses online as a recorded version of live session. It also means that now we can easily access global audience and industry experts from United States will be able to network easily with their colleagues from Europe without the need of leaving their desk or home’.

To find out more about how Global HTA and CER Forum plans to bring together word-wide renowned experts in the field, or to join the online discussion, visit the event website: www.htaforumonline.com

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Reimbursement of Implants in Belgium

Recently, a few companies selling implantables in the Belgian market faced reimbursement difficulties due to new regulations requiring the listing of their products in the Belgian publication list of notified products. As of July 1st, implants that are not published will not be reimbursed by the compulsory health insurance.

To adjust to these changes, we wanted to share with you the steps that should be taken by any company selling implantables in the Belgian market.

  • To get listed, each company or its distributor, should fill in a form that can be accessed via this link: https://www.riziv.fgov.be/webprd/appl/pimplants/
  • The required details include: the product’s name, the distributor’s and manufacturer’s name and the target price in Euro.
  • Once the National Institute for Health and Disability Insurance (NIHDI) verifies the application, the products are published on the website and may be reimbursed in Belgium.

Mediclever’s team of European reimbursement experts can work with your company to prepare an application that matches your company’s interests (instead of the distributor’s).

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Chrissie Fletcher, Director and Head of International Biostatistics at Amgen, joins Pharma IQ to discuss the way forward for Health Technology Assessment.

Chrissie Fletcher joined Pharma IQ to talk about Health Technology Assessment. In this comprehensive podcast, she discussed how she sees health economists and statisticians interacting going forwards, why there is so much emphasis on reporting for reimbursement and whether she expects pharma companies will try and do this more in-house, in the future. She also offered her thoughts on health economists who don’t have a statistical background, how she sees the HTA evolving and its place in the next 5-10 years.

According to Chrissie, reporting for reimbursement is becoming more important because it is what all the clinical trial programmes form the basis of, the evidence that they’re going to try and use to demonstrate the clinical effectiveness of the products, also the safety, as well as the cost effectiveness. In order for this to be really successful there is a clear need for transparency. ” We want to be sure that all the information that we generate throughout our drug development process is visible, it’s published in a timely fashion. And of course in order to make sure that we minimise any publication bias, we want to make sure all results, whether they’re positive or negative, are actually published” says Chrissie.

Chrissie has also mentioned that Health Technology Assessment has been evolving for number of years and the importance is continuing to increase. She discussed in details a couple of areas: the concept of the relative effectiveness or so called comparative effectiveness research:  ” On the health sector Health Development Agency (HDA) side, this is now becoming more and more important, but Health Technology Assessment is more local. The regulatory approach has often has a very specific regional focus and I’ll say the European Medicines Association for Europe and the Food and Drug Administration for the US. But HDA people in the UK in Australia and in Canada are very local. So there has been some kind of a disconnect to some degree in terms of what the regulators focus on and what the payers focus on.”

If you want to listen to the full interview, you can download it from HTA Forum website: http://bit.ly/gBT8uJ

The interview has been conducted in relation to Pharma IQ’s Health Technology Assessment conference, taking place 05 – 07 April, 2011 in London. If you want to find out more, please go to: www.htaforum.com

Posted in Pharmaceuticals, Reimbursement in Europe, Reimbursement in the US | 3 Comments

Mediclever’s Reimbursement Blog Added to Technorati

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The Reimbursement Checklist

In many cases, I was asked by the CEO of a medical device company the following question: “OK, I heard a lot of theory regarding reimbursement, but what is the actual process we should follow”?

This post aims to provide an overview of a typical reimbursement process, step-by-step.  It is relevant for any company that develops a new medical device and plans to launch it in the US and/or Europe.

The process can be segmented into 4 main Steps:

1. Collecting data; 

2. Planning how to generate the required evidence;

3. Generating the required evidence;

4. Implementation.

Step 1 – Collecting DataReimbursement Data

The process of ‘collecting data’ includes the Reimbursement Landscape Report.

In the Reimbursement Landscape Report we:

a.   Analyze the relevant market/s, providing numbers of currently conducted procedures, type of Payers (insurance companies) that finance them and overall spending.

Find out whether there are any existing codes, coverage policies and payment mechanisms that could be utilized or compared to, by the new medical product.

This enables us to:

b.   Define the most relevant Decision Makers for the reimbursement of the new product (mainly healthcare providers or Payers).

c.   Formulate an initial reimbursement strategy for the new product in the selected markets (Europe, US).

Step 2 – Planning Planning for Reimbursement Evidence

At this stage, we will plan the required ‘evidence’ for the reimbursement of the new product:

a.   Value Story: Lay out the clinical AND economic benefits of using the new product, from the identified Decision Maker’s perspective.

b.   Economic Model: Quantify the economic benefit, allow for sensitivity analysis and later on, use it as a sales tool.

c.   Reimbursement Related Parameters: Integrate in the clinical study protocol.

d.   Decision Makers’ Feedback: Verify with our network partners, representing relevant Decision Makers, that they will indeed finance the use of the new product if the claims in the Value Story are proven according to the presented clinical study protocol.

Equipped with a ‘green light’ from the relevant Decision Makers, the company may proceed to Step 3.

Step 3 – Generating EvidenceReimbursement Evidence

Now, the clinical trial may be conducted and the resulting ‘evidence’, substantiating the claims in the Value Story, should be published.

The Clinical Evaluation Report (CER) should also be prepared, based on official European guidance. CER may also be useful for US submissions.

* Boxes in blue indicate activities lead by Mediclever.  Boxes in green indicate activities which are lead by the company.

Step 4 – Implementation

  • In case existing reimbursement mechanisms (Codes, Coverage, Payment) were allocated in the Reimbursement Landscape Report, we will compile the Value Story, Economic Model and the published ‘evidence’ into a dossier that would be used to convince Healthcare Providers to purchase the new product.
  • Otherwise, after verifying a sufficient user-base and support from the medical community, we will apply for new codes, coverage policies and favorable payment rates.

 Reimbursement Process USA Europe

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A Shortcut to Medical Device Reimbursement in Germany

You plan on getting your product approved in Europe and complete the CE mark process relatively quickly.  You know Germany presents the largest market for medical devices in Europe and you already have a few German physicians interested in using your product.  But, how can you get those German Sickness Funds (Payers) to pay for it – fast?

Here is one possible, intermediate mechanism, designed to serve as a gateway for introducing innovative medical devices into the German Inpatient reimbursement system.

1. The Problem

Just as in the US acute care hospital inpatient stays are reimbursed according to Medicare Severity Diagnosis Related Groups (MS-DRGs), in Germany they are reimbursed according to German Diagnosis Related Groups (G-DRGs).

In both cases, if your new device does not fit into an existing DRG, the hospital may not get paid for using it and thus may not want to use it.  On the other hand, forming a new DRG code for your device (in the US or in Germany) requires data collection of procedure utilization.  But since your device doesn’t currently fit into an existing DRG, hospitals are reluctant to use it, and therefore it will never reach sufficient utilization to justify the creation of a new DRG code.

Sounds like a Catch-22, right?

To encourage entry of new and innovative technologies into the German healthcare system, there is a short-term, intermediate reimbursement mechanism, called NUB, which provides hospitals with the required financial incentive to use a new device, before it is properly reimbursed under the G-DRG system.  However, it seems as if most US medical device companies are unaware of this NUB mechanism that could shorten their time-to-market and even increase their chances of obtaining a relevant G-DRG code in the future.

In the next part I will provide a short description of the German G-DRG system, and then discuss the NUB mechanism in detail.

2. German G-DRG System

The German DRG system, or G-DRG system, groups several parameters, such as: the patient’s main and sub diagnosis (using ICD-10 diagnostic codes), performed procedures (using OPS procedure codes) as well as additional characteristics including the patient’s age, complications and co-morbidities into a single G-DRG code and assigns each code with a price tag (with different adaptations that are outside the scope of this article).

The G-DRG system is a ‘leaning system’, relying on quantitative data supplied to the Agency for the Hospital Payment System (InEK) by the ~250 reporting hospitals throughout the year.  The data gathered during 2010 is applied in the 2012 catalog.

3. NUB Reimbursement

Article 6.2 of the Hospital Remuneration Law (KHEntgG) allows hospitals to submit requests for reimbursement of “new and innovative diagnosis and treatment methods” that did not obtain a G-DRG code yet.

It should be emphasized that the device manufacturer is not the one applying for NUB reimbursement.  Mediclever typically assists the manufacturer in preparing the application and then each relevant hospital receives a copy and submits it on its own.

3.1 Required Criteria

The NUB reimbursement request must fulfill the following criteria:

*  The new and innovative method affects several existing G-DRGs.

*  The new and innovative method can be clearly defined.

*  The cost of using this new and innovative method affects the cost structure of the relevant procedure and the overall cost structure of the hospital.

*  The requesting hospital’s financial situation would be worse if the request is rejected.

3.2 The Application Process

Any hospital, interested in submitting a request for NUB reimbursement, should fill out a request form, which could be downloaded from the InEK site (www.g-drg.de).  The application must be submitted by October 31st and provide information regarding the substituted (old) method, date of first applying the new method, number of patients treated and expected number of patients that will be treated according to this new and innovative method.  Furthermore, a cost analysis comparing between the old and new methods should be added.

InEK checks all submitted applications and replies with a value of 1 to 4 for each application by January 31st

Value 1:

-  The innovative method corresponds with the requirements and will be reimbursed.

-  Usually, InEK will not have a national database that enables a uniform reimbursement rate, therefore each hospital and local GKV negotiation committee will negotiate the reimbursement rate.

-  InEK will also check if the innovative method can be adapted into the G-DRG framework

Value 2:

-  The innovative method does not correspond with the requirements.

-  The hospital is not allowed to negotiate reimbursement with any Sickness Fund.

Value 3:

-  InEK is overloaded and cannot reply to the submitted application until the deadline of Jan 31st.

-  The hospital may negotiate NUB reimbursement with interested Sickness Funds

Value 4:

-  The application was not clear or did not explain clearly why NUB reimbursement is needed.

-  The hospital may negotiate NUB reimbursement with interested Sickness Funds.

3.3 Benefits and Disadvantages

Benefits:

-  Obtaining NUB reimbursement takes a relatively short time.  This could lead to immediate increase in procedure and sales volume.

-  There are no risks in receiving a rejection and a negative reply will not affect chances of obtaining another reimbursement mechanism in the future.

Disadvantages:

-  NUB reimbursement only applies to submitting hospitals and requires bilateral negotiations between each hospital and the local Sickness Funds.

-  Each agreement is only valid for one year, but may be renewed, relatively easy, unless it has become a part of the G-DRG system.

In a recent research conducted by the Institute of Health Economics (IFG), it was suggested that hospital submissions will be available throughout the year and innovative methods that received a value 1 reply will automatically be reimbursed until included in G-DRG and apply to all relevant hospitals.

3.4 Statistics

For 2010, out of 13,865 requests for 546 new methods, 7,480 (representing 87 new methods) were assigned with Value 1, 6,005 (representing 444 new methods) were assigned with Value 2, none with Value 3 and 245 (representing 11 new methods) were assigned with Value 4. (Source: InEK).

4. Summary

The German healthcare system is trying to cope with the built-in delays of integrating innovative diagnostic and therapeutic treatments into the system.  Similar to the German NUBs, comparable reimbursement mechanisms exist in the UK and in some regions of Italy.  Utilizing these mechanisms can help US companies obtain reimbursement in Europe faster, bring their products to market sooner and increase their chances of obtaining a specific DRG code at a later stage.

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Reimbursement by Distributors

1. Overview

In many cases, when we ask the CEO of a medical device company how they are planning to obtain reimbursement for their product in Europe, they answer: “we have an excellent distributor who will take care of it”.

The purpose of this post is to show:

  • When may a company obtain reimbursement through a distributor and when it should not.
  • In cases where the company may rely on its distributor to obtain reimbursement:
    • Which steps of the process may be relegated to the distributor and which steps must be kept under the company’s lead.
    • How should the company preserve its interests and avoid being driven into a controlled position by its distributor.

 

2. When may a company obtain reimbursement through a distributor

a. Using existing reimbursement mechanisms

The first question to be asked is whether the relevant device can be reimbursed through existing reimbursement mechanisms (codes, coverage and payment levels). 

  • If new reimbursement mechanisms have to be developed for the device, the reimbursement task should not be relegated to the distributor.

Distributors are experts at distributing, not at reimbursement.  In some cases, according to the local law, the company only has one opportunity to apply for reimbursement.  If it fails in this first trial, it is banned from applying again – forever!

  • If existing reimbursement mechanisms could be utilized without any modifications, transferring the responsibility for reimbursement to an experienced distributor may be considered. 

 

b. Steps that should always remain the company’s responsibility

Even when the distributor assumes responsibility for reimbursement, if a Billing Guide should be issued, it is the company that should be responsible for it, not the distributor.  A Billing Guide has two purposes:

1)     Serve as the only source from the company that instructs the local healthcare providers on reimbursement issues.  When to bill, who to bill and how much.

2)     Reduce the company’s exposure to fraud and abuse claims if a healthcare provider or a distributor fails to appropriately use (mistakenly or deliberately) the correct reimbursement mechanism.     

c. Preserving the company’s interests

In some cases, even when existing reimbursement mechanisms may be utilized, an appropriate confirmation should be received from the relevant authority.  If the distributor applies for this confirmation, he could phrase it in a manner that would grant the authority to himself (rather than the company), which will provide him with control over the company’s products and make it difficult for the company to replace him with another distributor.

In some cases, we applied on behalf of our clients to correct the application and replace the distributor’s name with the company’s.  This resulted with unnecessary delays for the company in replacing the distributor and launching the product in Europe.

3. Summary

The issue of reimbursement should only be transferred to an experienced distributor in case existing reimbursement mechanisms can be utilized.  In such case, the company should still be responsible for the issue of its Billing Guide and make sure that any applications made by the distributor do not conflict with the company’s interests.

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Reimbursement for Colorectal Cancer Screening

Colonoscopy costs sometimes keep people from being screened. Getting screened for Colorectal Cancer could save your life.  You have already spoken with your doctor about which test or tests are right for you and how often you should be tested. 

Many insurance plans and Medicare help pay for CRC screening tests.  The following information is from Medicare Part B benefits in the physician’s office. 

There is no deductible unless the screening test becomes a diagnostic colorectal test.  That is when the service actually results in a biopsy or removal of a lesion or growth.

  • Fecal Occult Blood test (FOBT):
    • Description: This test checks for occult (hidden) blood in the stool.  At home, you place a small amount of your stool from three consecutive bowel movements on test cards.  You return the cards to your doctor’s office or to a lab where they’re checked for blood.
    • Coverage: Once a year.
    • Age limit: 50 and older.  
    • Coinsurance/copayment: None.

 

  • Flexible Sigmoidoscopy:
    • Description: The doctor (or other specially trained healthcare professional) uses a narrow, flexible, lighted tube to look at the inside of the rectum and the lower portion of the colon.  During the exam, the doctor may remove polyps (abnormal growths) and collect samples of tissue or cells for closer examination.
    • Coverage: Once every 4 years.
    • Age limit: 50 and older.  
    • Coinsurance/copayment: $25.

 

  • Colonoscopy:
    • Description: Before this test, you will take a strong laxative to clean out the colon.  Often, you are given a sedative to make you more comfortable during the test.  During the exam, the doctor uses a narrow, flexible, lighted tube to look at the inside of the rectum and the entire colon.  This test is similar to flexible sigmoidoscopy, except that the tube used is longer and allows the doctor to see the entire colon.  During the exam, the doctor may remove polyps (abnormal growths) and collect samples of tissue or cells for closer examination.
    • Coverage:
      • High risk beneficiaries: Once every 2 years.
      • Not at high risk beneficiaries: Once every 10 years.
    • Age limit: None.  
    • Coinsurance/copayment: $74.

 

  • Barium Enema:
    • Description: For this procedure, you are given an enema with a barium solution, followed by an injection of air.  An X-ray of the rectum and colon is then taken.  The barium coats the lining of the intestines so that polyps and other abnormalities are visible on the X-ray.
    • Coverage:
      • High risk beneficiaries: Once every 2 years (as an alternative to a screening colonoscopy).
      • Not at high risk beneficiaries: Once every 4 years (as an alternative to a screening flexible sigmoidoscopy).
    • Age limit:  
      • High risk beneficiaries: None.
      • Not at high risk beneficiaries: 50 and older.
    • Coinsurance/copayment: $40.

 

There are other types of tests, such as CT Colonography (sometimes referred to as ‘Virtual Colonoscopy) or Stool DNA, however, none of these tests is currently covered by Medicare for CRC screening.

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Reimbursement DOs and DON’Ts

No matter how hard you try to manufacture a safe, efficacious, and quality product, it is not going to generate the revenues you anticipated unless it can be properly reimbursed. 

Therefore, I wanted to share a few cases of companies that did not address the issue of reimbursement at the right stage (some of the details below have been modified to protect company privacy.)

1. Do – Develop your reimbursement strategy early.

Don’t – Delay developing your reimbursement strategy until just before your product launch.


Real life examples:

  • Example #1: Company A developed a 4-sensor product that competed with other available 6-sensor products. This product was clinically better and less expensive than its competitors.  The company invited Mediclever to check whether they could utilize existing reimbursement mechanisms in France.  A short assessment revealed available codes, a positive coverage policy, and payment rates that exceeded the company’s expectations.  However, the wording in the identified existing codes specifically indicated 6 sensors!  Redesigning the product at that stage was too difficult, and the company was left out of the French market.
  • Example #2: Company B developed and launched a product in the US market.  Unfortunately, the pressure settings employed by their product deviated from the allowable range specified under existing reimbursement mechanisms.  The CEO asked Mediclever to provide them with a ‘reimbursable’ specification.  The company is currently redesigning their product according to this spec.

Remember: Your reimbursement strategy could affect your product design.

  

2. Do – Consider reimbursement factors when selecting the most appropriate application to start with.

Don’t – Choose your “killer app” only on the basis of R&D, regulatory criteria, or marketing.
Real life example: Company C developed a platform that could be used for a few applications.  The company invited Mediclever to develop and implement its reimbursement strategy, while its pivotal trial, focused on Application I, was underway.  Mediclever’s assessment discovered that if the company proceeded with the current Application I, the likelihood for reimbursement was low and might only be granted in five to ten years at a considerable investment.  On the other hand, if the company used the same device for Application II, immediately upon receipt of the CE mark, the device would be reimbursed at a lucrative rate.  Obviously, the company realized that by continuing with Application I, the company would probably not survive to reach profitability.  Consequently, the company abandoned Application I and is currently selling its product, under existing reimbursement mechanisms, for Application II.
Remember: Your reimbursement strategy could affect the first application of your product.

3. Do – Leverage your clinical trial(s) to gather reimbursement related data.

Don’t – Focus only on the regulatory aspects.
Real life example: Company D developed outstanding clinical data for their product and invited Mediclever to help them develop specific reimbursement mechanisms for it.  All Payers that Mediclever approached were impressed by the developed clinical ‘evidence’, but wanted the company to also present data regarding a few economic aspects. Since these economic aspects were not observed during the company’s previous clinical trial, the company had to perform a new trial to gather the requested data.  Had the company thought about its reimbursement strategy prior to initiating the clinical trials, those economic aspects could have been easily integrated into their previous trials making the investment in a new trial, and the delay in the sale of their product, redundant.

  

4. Do – Develop your regulatory and reimbursement strategies in parallel.

Don’t – Think that since regulatory clearance comes before obtaining reimbursement that this is a serial process.


Real life example: Company E asked Mediclever to start working on its reimbursement strategy after applying for, and receiving, the regulatory clearance.  Unfortunately, the wording that was used in the application substantially decreased the likelihood of reimbursement.  Consequently, the company re-applied for the regulatory clearance, this time, with a modified indication for use.  Needless to say, this delayed the launch of the product resulting in substantial loss to the company.
Remember: Short regulatory path ≠ optimal reimbursement.

These real-life examples can help you avoid these common mistakes, reduce costs, and reach the market sooner.

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